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Beijing women lead sexiness survey
Report from The STAR (Malaysia) dated Friday 19 January 2007 :-
Beijing women lead sexiness survey
THE results are in: Beijing women have a sexier self-image than their counterparts in Shanghai and Guangzhou.
A recent survey shows 33% of young women in Beijing think they are sexy, compared to only 24% in Shanghai and 15% in Guangzhou.
The British advertising agency Bartle Bogle Hegarty (BBH) and consumer research company Jigsaw International polled 1,000 women between the ages of 15 and 35 in Beijing, Shanghai and Guangzhou for the “China Whispers” survey.
But not everyone agreed with the results. “To me, Shanghai women are more sexy than Beijing women,” said Ying Yan, a 30-year-old woman who has lived in both cities.
“More Beijing women think they are sexy because they’re more confident about saying so. Shanghai women are more shy about saying such things.”
Only 37% of the respondents said they would never consider going under the knife for plastic surgery. And the epic battle to drop a dress size seems to be universal, with 42% having tried to lose weight in the past three months.
“The consumer-scape in China changes at a speed which often catches marketers out,” said Pete Heskett, head of planning at BBH China.
The survey’s goal was to identify the lifestyles, attitudes and pop culture preferences of young people in major cities.
The results showed that young Chinese shoppers have ever deeper pockets, with 52% saying they had spent more than 1,000 yuan (RM500) on a single item of clothing.
--- KatoeyNewsNetwork
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